The growing popularity of OTT platforms during the pandemic and their search for fresh content has given a boost to writers and publishers, not just in English, but also in regional languages - a trend that publishers say has the potential to significantly shore up revenues and bring into the spotlight young writers in regional languages and introduce their work to a new readership. “They are telling the sort of stories that these platforms need”.Īlso read| Girl power on rise: Female-led stories rule the roost on OTT space The Delhi-based Hind Yugm has so far brought out 300 titles, nearly all of them by young, first-time writers.
“I have already sold the rights to nine novels in the past year and conversations are at an advanced stage for another four,” says Bharatwasi.
After the success of the recent Grahan, a web series on Hotstar, inspired by Chaurasi, a novel Bharatwasi published three years ago, he has been flooded with requests from production houses to suggest books from his current and backlist that can be adapted into films and web-series for OTT (over-the-top) platforms.
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